3 Reasons to Focus on Your Customer Relationship Process Over Advertising When businesses start to see significant income from sales, they start to wonder how they can use that to improve the business further. After all, you have to spend money to make money, right?...
Tips to Asking For Reviews For Local Businesses
The Importance of Online Reviews I’ve said on numerous occasions that reviews are the most important aspect of online marketing, especially for small, local businesses. These days, when people want to buy things the first thing they do is start looking for reviews....
Why Local Businesses Need Multiple Communication Channels
I saw overturned cars, plumes of smoke in the distance. A woman lay on the curb asking for Candy Crush Hearts. It was madness. — Michael Suibhne (@okmass) Yesterday (3/13/2019), Facebook and its associated properties – Instagram and Whatsapp - went down worldwide...
SEO is Like a College Degree
Search Engine Optimization is Like a College Degree It’s Useless By Itself This Isn't Your Grandpa's World If you ask your grandparents they’ll say when they were younger, a college degree was good enough. I went to college on that advice, only to find after I’d...
Why Online Reviews Are a Must for Local Businesses
This One Time On A Bus A friend of mine told a story once that describes the importance of how local businesses can best be helped by reviews. In his own words words, "The year I graduated from high school, my family decided to take a trip back east. One of the places...
4 Common Reasons That Prevent Customers From Leaving Reviews
Getting customers to leave reviews shouldn’t be hard, but sometimes it seems that no matter how hard you try you just aren’t getting any. You go above and beyond expectations, making good on every promise you made and more, but the customer just walks away...
Why You Should Be Managing Local Reviews
If you don't have an online reputation management program, you have a problem. If you don't have online reviews, then the problem is even worse. Let’s take a look at 3 reasons why not obtaining local reviews as a local business is a problem, what kind of marketing...
Why You Want Your Business Citations Optimized
Claiming a business citation is one thing, citations optimized will help your business stand out. Why Business Must Optimize Citations Missing or incorrect information leads to many potential missed customers. Over time, these missed customers can mean a lot of...
What Are Citations, and How Can They Help Your Business Be Found Locally Online?
Citations are a strong piece to online marketing you want to do to be found online. The internet is a crucial part of today’s business world. People primarily use their phones and computers to find local businesses, so if you’re a business owner, it’s important that...
Creating The Ideal Online Review: 3 Simple Things to Coach Your Customers
Ideal Reviews Are Simple To Receive You Just Have To Know How To Ask For Them A recent Neilson study showed that 92% of consumers are more likely to trust their immediate peer group (friends and family) when it comes to making purchasing decisions, while 70% of people...